Often times on our first "get to know each other to see if this is a fit" call, new clients go straight into their idea or vision and while they are talking I am listening for their motives or intent. I am attempting to decipher if their values align with my values. What do I value? I value making a difference whether it be big or small and reaching for something bigger than we are. You get the idea.
Therefore, I don't want to jump right into the mechanics and components of writing the business plan. I want to connect heart to heart. I want to join you in your efforts toward greatness. I used to think passion was enough. It's not. Passion is an emotion and when the dog days of running your own business hit, and trust me they will, passion can get snuffed out by other emotions, like fear or even anger.