In my last post, I wrote about learning brand development from celebrities. The biggest, most world-renowned figure throughout history is Jesus Christ. Today, let's discover how to prevent brand confusion from Him.
"What's my brand?" Jesus asked Peter. Okay, he didn't quite say it that way, but it is recorded in Luke 9 that He did ask, "Who do the crowds say that I am...Who do you say that I am?"
The answer was incongruent. The public incorrectly perceived Him to be various things, but Peter, who was closest to Him, got it right. He said, "You are the Christ of God."
Jesus had a problem with brand confusion. Why? While Jesus didn't send mixed messages about who He was, initially He didn't come right out and boldly proclaim it either. He had to do more showing than telling. I can see why folks had have their doubts. The Christ? The Messiah? The Son of God? Yeah, right.
What did Jesus do? He solved this challenge by being consistent in His brand promise which caused others to spread the word. Remember, a strong brand is not created overnight. People believe in who you say you are because you consistently deliver what you promise.
From a personal standpoint, I first believed in Jesus because of what I heard and read, then later it was solidified because of what I personally experienced. Therefore, I concur with the writer of Hebrews and declare with conviction that I believe He exists and that He rewards those who sincerely seek Him. In other words, I believe He is who He says He is and I know firsthand that He does what He says He will do.
What can we take away from this? Be clear in your message. Consistently deliver what you promise. Ultimately, your customers won't be able to stop talking about you and will bring you credibility by spreading the word.